|                                                     |                                                                                |  |                                           | Marketing courses for Professionals like you to get ahead in your career |                                           |  |  |                                           |  |                         |                                                              |                                                                                |  |                                           |                |  |  |  |  | MICA Alumni Status |  |                                           |  |  |                                  |                                                                                |  |                                           | PG Certificate Program in Marketing and Brand Management |                                          |  |                                          |                                                   |  | 360  degree view of marketing and brand management, through case studies and  examples of the industry |                            |  |  |                            |  | Covers  : Brand Positioning, Brand metrics, Integrated marketing communication, IMC -  case discussions |                            |  |  |                            |  | PG  Certification awarded by MICA, Ahmedabad |                            |  |  |                            |  |  |  |                                           |  |  |  |                        |  |                         |                                                              |                                                                                |  |                                           |                 |  |  |  |  | Alumni Status from MICA |  |                                           |  |  |                                  |                                                                                |  |                                           | PG Certificate Program in Digital Marketing |                                          |  |                                          |                                                   |  | Gain deeper understanding of the Why, What and How of leveraging various Digital Marketing Channels |                            |  |  |                            |  | Covers : Search Marketing, Email Marketing, Display Marketing, Mobile Marketing, Web Analytics, Social Media Marketing |                            |  |  |                            |  | Certificate of completion from MICA |                            |  |  |                            |  |  |  |                                           |  |  |  |                         |  |  |