DotNet Jobs, Retail & Shopper Marketing Program by MICA, Specially Designed for Working Professionals

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Program Objective Shopper Marketing goes much beyond in-store promotions. It is a customer-centric philosophy that helps in the long term development and health of a brand. Being a critical element of the marketing mix, no brand can ignore it. This programme on Retail and Shopper Marketing would help participants in understanding how the target consumers behave as shoppers in different channels/ formats and leverage the insights gained for the benefit of all involved, including Manufacturers, Retailers, Consumers and Shoppers. Participants are also expected to gain an understanding of how to manage communications for Shopper marketing in a highly competitive environment.

Program Highlights

PG Certificate from MICA Lectures by eminent faculty from MICA & industry professionals Understand current dynamics of Shopper marketing & advanced retailing concepts Case studies and industry context to understand trends Fully online program with LIVE interactive lectures Eligibility For Indian Participants - Graduates or Diploma Holders (10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline. For International Participants - Graduation or equivalent degree from any recognized University or Institution in their respective country. Working professionals will be given preference. However, interns may be considered on a case to case basis program details Dates & Schedule Duration of the Course: 04 Months Schedule of Classes: 1.5 hours each on Wednesdays and Thursdays from 06.00 p.m. to 07.30 p.m. IST Course Fees For Indian Residents: Rs 60,000+ taxes For Students from rest of Asia: USD 1350 EMI Option Available KNOW MORE Copyright 2016 TALENTEDGE All rights reserved. | *Conditions apply

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