Title of the Position: Senior Manager Digital MarketingReports to: Vice President
Overall Responsibility:
Responsible for managing company expectations on all aspects of digital marketing.
- He/ She will be responsible for the execution of online marketing strategies, and provide analysis and insight to optimize engagement efforts.
Key Responsibility Areas:
- End to End execution of marketing projects and campaigns, including ideation, creation of collaterals, distribution of collaterals in various media and measurement and analysis of impact
- Devising strategies to drive online traffic to the company website. Utilizing a range of techniques including paid search, SEO and PPC
- Execution of Search Engine Optimization on a continuous basis
- Execution of Social Media Marketing efforts
- Creation and execution of SMS and Email based marketing campaigns
- Managing online brand and product campaigns to raise brand awareness
- Tracking conversion rates and making improvements to the website
- Managing the redesign of the company website
- Improving the usability, design, content and conversion of the company website
- Responsibility for planning and budgetary control of all digital marketing
- Evaluating customer research, market conditions and competitor data
Additional Responsibilities:
Disseminating knowledge of Digital Marketing by teaching students interested in Digital Marketing in colleges around Telangana State.
Conducting workshops of Digital Marketing on need basis in the colleges of Telangana.
General Note:
He/She needs to have passion for brand building and creativity are required for this role. Discipline in execution and follow up of campaigns to achieve desired results is a strong requirement. Strong skills in online marketing, branding, social media marketing and internet marketing are desirable. Prior experience and training in online brand building would be a strong credential. Abilities and aptitude in sales, business development, customer interaction and relationship would be appreciated.
Should be highly presentable with good command over the subject. Additionally, should be passionate about taking classes and sharing knowledge with other stake-holders.
Working hours:
10 A.M. 7 P.M., Weekly off is on Sunday
Qualification:
Graduate in any stream. The candidate must hold a good command over written and spoken English.
Experience in Digital Marketing is a must.
About the company:
Miles is a pioneer in US CPA (Certified Public Accountant) and CMA (Certified Management Accountant) training in India. The company currently has operations in 10 Cities across India namely Ahmedabad, Bangalore, Chennai, Delhi NCR, Hyderabad, Jaipur, Kochi, Kolkata, Mumbai and Pune. Also, global presence in Australia, Brazil, Canada, Singapore, South Africa, UAE, UK and USA. The company also provides online training for students across the world especially from the US, Middle East and Japan. For more details, visit www.MilesEducation.com
About the promoters of WikiSchool, Brite Camp and InternsPace:
WikiSchool, Brite Camp and Internspace are global educational products, initiatives by Miles Professional Education.
Key Projects:
WikiSchool is an initiative with the vision of having every educational institution in the world to be a WikiSchool! A WikiSchool has an education pedagogy which makes students future-proof, with a focus on flipped classroom, digitized learning and 360 degree development. WikiSchool will provide a platform to teachers across the world create, upload and share their videos to flip their own classroom as well as become global educators.
Brite Camp is an online platform for children to showcase their art and craft. Also, it allows children to socialize with their peer group across the globe having common interest. The platform also gives the opportunity to students to sell their art and craft, and inculcates philanthropy (the art of giving).
Internspace is an experiential learning platform for students, which bridges the gap between academic and corporates. The platform will enable students to come closer to the corporate world and work on real-time projects with real companies.
