| | | | | | | |
| EXECUTIVE CERTIFICATE PROGRAM IN
MARKETING ANALYTICS & CUSTOMER VALUATION | | | | | | | By the end of this course, you will learn how to extract information in the ways marketers are increasingly required to, for example, to segment customers and markets, determine the best pricing for a product in different situations, develop products that add value to consumers and firms and more. But, most of all, you will become adept in systematizing decision-making based on powerful, proven analytical techniques. | |
| | | | | | | | | | | | Program Highlights | | | Certificate from IIM Kashipur | | | | | Opportunity to earn a Certificate of Completion from IIM Kashipur. | | | | | "Tell-Show-Do" pedagogical approach | | | Apply concepts on popular tools like MS Excel and R through the "Tell-Show-Do" pedagogical approach. | | | | Learn from Industry Professionals | | | | | Lectures imparted by eminent faculty from IIM Kashipur and industry professionals. | | | | | Develop hands-on skills | | | Case studies and class exercises to develop hands on skills that can be applied to practical scenarios. | | | | Group project | | | | | Work on a group project to gain experience on real life scenarios. | | | | | | | | Who Should Join? | | | Managers seeking to formulate critical marketing strategies from customer & competitor database | | | | | Analysts and executives who wish to apply analytics to data rich environment and derive relevant insights | | | | CMO's and Business Unit heads who wish to assess ROI on marketing spends and related strategies | | | | | Professionals with roles in Sales, Marketing, Business Development, Retailing Branding and Advertising. | | | | | | Faculty | | Prof. Rajat Sharma, IIM Kashipur
Assistant Professor, M.Sc (Maths), PhD (IIM Bangalore) | His expertise is in the application of analytics in business, with specific emphasis to marketing, sustainability, retailing and e-commerce | |
| | | | | | Program Details | | | Duration: 5 Months (Sunday Classes) | Fee: INR 60K + taxes and USD: 1350 for international participants | |
| |  | | | | | | | | |
| |
